Dallas, Texas; March 19, 2019 — Dynata, a global leader in first-party data and data services, has created the new functional area of Data Strategy, expanding the scope of its existing Research Science group. Melanie Courtright, currently EVP of Global Research Science, will continue to lead the group in an expanded role as EVP, Research Science and Data Strategy. Having …
Dynata Granted U.S. Patent for Innovative Graphing System to Support More Accurate, Current Profile Data
Innovative graphing solution spans multiple systems in a complex network to improve accuracy of thousands of attributes for millions of individuals Dallas, Texas (February 28, 2019) — Dynata, a global leader in first-party data and data services, has received a United States patent for a powerful automated graphing system that operates across the company’s proprietary routing, delivery and profiling network. …
Dynata Acquisition of Reimagine Holdings Group Successfully Completed
Dallas, Texas; February 19, 2019 — Dynata, a global leader in first-party data and data services, announces that its acquisition of Reimagine Holdings Group, a global leader in data creation and technology-enabled business intelligence, has received all necessary regulatory approvals and has closed. Reimagine Holdings Group and its entities included in the transaction — Critical Mix, PopResearch, and MarketSight, among …
Dynata Introduces Research-to-Marketing Audience Expansion Through Strategic Alliance with TruSignal
Innovative solution allows highly accurate scaling of survey segments to marketing-sized audiences using offline, people-based data Dallas, Texas (February 12, 2019) – Dynata, a global leader in first-party data and data services, now enables brands to directly expand their first-party research data into targetable audiences through a strategic alliance with TruSignal, Inc., a leading predictive scoring and people-based marketing business. …
Dawn Hirsch Joins Dynata as Head of Global Human Resources
Dallas, Texas; February 4, 2019 – Dynata, a global leader in first-party data and data services, announces that Dawn Hirsch is joining the company as Executive Vice President, Human Resources. At a time when the company is undergoing rapid expansion and growth, Hirsch brings experience in organizational development and culture transformation, talent acquisition and development, creation of high-performance teams, and …
Dynata Announces Tiama Hanson-Drury As New Head of Product Development
Addition to Senior Leadership Team Spurs Shifts Dallas, Texas; January 23, 2019 – Dynata, a global leader in first-party data and data services, announces that Tiama Hanson-Drury is joining the company as Executive Vice President, Product Development. Hanson-Drury brings extensive experience in data-driven product development and product management in market research and marketing services in areas such as data and …
Dynata to Acquire Reimagine Holdings Group
Trustworthy data leveraged with AI and technology will speed data-driven transformation across all marketing disciplines Dallas, Texas; January 22, 2019 — Dynata, a global leader in first-party data and data services, announces it has reached an agreement to acquire Reimagine Holdings Group, a global leader in data creation and technology-enabled business intelligence headquartered in Westport, Connecticut. The acquisition is subject …
Announcing New Name and Brand: Research Now SSI is Now Dynata
New Brand Identity Signals Expansion Beyond Market Research to Transform Data-driven Marketing Dallas, Texas; January 15, 2019 – Following the merger and integration of two global leaders in first-party data, Research Now SSI announces that its new name and brand is “Dynata.” The new brand speaks to the company’s unique value proposition: Dynata offers one of the world’s largest collections …
Research Now SSI Partners with RealityMine; Introduces SamplePlus® Meter
Powerful Solution Combines First-Party Data with Unique Technology, Search and Web and App Usage Data Dallas, Texas (December 12, 2018) – Research Now SSI, a global leader in first-party data and data services, announces SamplePlus® Meter solution. Through a partnership with RealityMine, SamplePlus Meter combines observed data from online web, app, and search behavior with Research Now SSI’s panel data …
Research Now SSI Opens New Operations Facility in Noida
DALLAS, TX (Dec. 10, 2018) Research Now SSI, a global leader in first-party data and data services, announces that it has opened a new operations facility in Noida, India. Approximately 200 survey programmers, data processors and project managers are located in the new facility, which is fully operational effective immediately. Supporting Research Now SSI’s global operations, the single location will optimize coordination …
