Technology

Understand attitudes and buying behaviors of business and personal technology users in today’s digitally-driven world

In today’s constantly connected society, technology companies are eager to understand the attitudes and buying behaviors of consumers and business decision makers. Software, hardware, digital, social, and services businesses have unique market research needs in order to compete and thrive in an industry where the speed of innovation requires key information in real time.

As the established global experts in market research data with services to drive powerful insights, we can offer a range of market research solutions designed to help you achieve better business decisions and better results.

Understand consumer behavior and measure value through the eyes of the consumer
Reduce uncertainty and minimize time and resources through concept testing, message testing, and product usage utilizing powerful dashboard reporting
Leverage survey research to assess brand awareness, purchase behaviors, customer satisfaction, opportunities for growth, competitive positioning and more

Accelerate market research with fast results

Let us do the heavy lifting while you save time and money. Our automated research solutions enable streamlined, quick-turn data collection of reliable customer satisfaction, attitude and usage, brand health, and share of wallet studies. Our real-time, user-friendly dashboard allows data visualization and reporting to be accessible in days, not weeks, and is perfect for projects with limited budgets.

Streamlined, Quick-Turn Data Collection

Real-Time, User-Friendly Dashboards

Reporting Accessible in Days, Not Weeks

Perfect for Projects with Limited Budgets

Enrich your market research data

Enhance your existing research activities by securely integrating your proprietary and/or third-party segmentation data with our deeply-profiled, global panelist data. Gain an integrated customer view across demographics, psychographics, and digital behavior at a scale that is necessary to provide meaningful results to fuel applicable insights.

Evaluate advertising campaigns

Optimize and measure the impact of your advertising campaigns across multiple devices with the advanced ability to connect to a single individual. Assess the performance of key brand metrics such as unaided and aided brand awareness, brand familiarity, online ad awareness, brand favorability, purchase intent, and brand perception using our interactive reporting dashboard. Research Now’s ad measurement and effectiveness solutions make it easier to evaluate whether your advertising campaigns are effective and, as a result, maximize marketing ROI.