The e-commerce retail industry has grown at an exceptional rate, outperforming most brick and mortar retail industries. This “pace of change” in the retail environment is driven largely by digital: more touchpoints, more product reviews, and comparisons for consumers to access anytime, anywhere. With retailers having access to more data than ever before, they are able to leverage vast quantities of information to develop rich, actionable insights into shoppers’ attitudes and behavior by capturing feedback throughout the shopper journey.

Leverage brand, category, and purchase propensity so you can achieve deeper analytics and better attitudinal-based insights. By appending Research Now’s consumer panelists with a third-party dataset, such as IRI ProScores™, you can gain access to actual purchase behavior, the ability to predict which retailers will be shopped, and quickly find target consumers without having to ask laborious screen questions.

Conduct quantitative and qualitative research when and where it matters most. See what the shopper sees by utilizing mobile technology to collect images in store and discover factors impacting selection area, purchase drivers, barriers to purchase, resonance with packaging and branding, and consumption occasions. Survey consumers across three phases of the shopping journey – pre-shop, in-store, and post-shop – so you can collect timely and relevant feedback.